XF 35mm f2 ... what is it waiting for?

[jasjb]

I'd of thought the x-t10 was a perfect camera to launch the f2 with.

 

The Pro2 is probably too far away.

 

So what does Fuji have planned with the f2 launch?

 

It's a perfect kit lens, so is there another body soon?

[milandro]

Photokina 2016? they do need something “ new” there

[aceflibble]

At this point in time it's unlikely they've even finalised the design for mass production. 

[jasjb]

Really?  They've displayed prototypes 5 months ago.

 

XF 90mm wasn't too far off after its prototypes were shown.

[milandro]

The ways of marketing work in mysterious and wondrous ways...

 

 

We’ll get there when we’ll get there not a minute before or later.

 

Since we were kids we know that asking “ are we there yet ? “ won’t make the car go any faster.

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[Antony]

I'd of thought the x-t10 was a perfect camera to launch the f2 with.

The Pro2 is probably too far away.

So what does Fuji have planned with the f2 launch?

It's a perfect kit lens, so is there another body soon?

The 35mm is hardly a perfect kit lens for a consumer DSLR style body - the camera needed to launch with a normal zoom to be competitive with the entry level offerings of Nikon and Canon. On the other hand, it's the perfect kit lens for the X-Pro2, which is targeted at an experienced user group, all who are probably familiar with the use of prime lenses.

 

It will launch with the X-Pro2.

[MrJones]

The 35mm is hardly a perfect kit lens for a consumer DSLR style body - the camera needed to launch with a normal zoom to be competitive with the entry level offerings of Nikon and Canon. On the other hand, it's the perfect kit lens for the X-Pro2, which is targeted at an experienced user group, all who are probably familiar with the use of prime lenses.

 

It will launch with the X-Pro2.

You could make good points for either approach but I believe the XT10 would only sell more if it had been launched with an option to buy the 35f2 in a bundle.   Once you've used the XT10 you realize that it really moves farther away from the dslr style even though there is a more subtle hump and the evf is centered.   The size of the XT10 with the 27 and I'm sure the 35f2 is perfect and Fuji could still offer additional bundles with the other standard zooms.    Either way I don't really see the XT10 targeting the entry level dslr offerings as much as the other mirrorless cameras like the a6000 and the mid-range Olympus cameras.   If I remember correctly Olympus bundled one of their cameras with the 17f1.8 lens.   But you're probably right that the XPro2 is an even better option to bundle the 35f2.

[milandro]

Having some idea of how the mind of marketeers work, I would concur that the 35mm f2, based on its retro look, will be probably introduced with the first camera to arrive on the market with a similar retro look.

 

If that would be ( as it might realistically be) the X Pro 2 ( although logic would have suggested a shorter focal length, to match the wishes , if not the needs, of most so called modern “ street photographers” ) Fuji only can tell.

 

I don’t think that the unveiling of the X Pro 2 will happen any earlier than the Photokina 2016.

[Larry Bolch]

Fuji had done a very logical sequence of lens releases. The X-Pro1 and the initial three lenses were the classic photojournalist's kit. It made the X-cameras immediately viable. Since then, they have added a "kit lens" beyond the quality of any other on the market. A few very useful zooms followed by high-end zooms in comparable fields of view with Canikon. Amazing in so few years. With the exception of super-telephotos, we are well covered. Now it is a matter of more specialized lenses filling in the perceived gaps. 

We have a "normal" lens and it is superb. An f/2.0 is a nice bonus for shooters looking for a lighter, cheaper, more compact lens. A few years down the line, a f/0.9 might find a few sales. The f/1.4 is a pro-am workhorse. A focal length of 135mm is not all that popular, but enough are being sold to keep them in production. Fuji's 90mm has the same FOV and is apparently a superb lens. I have shot with 135mm lenses on Niko and have a 90mm Canon Serenar for the X-Pro1 in a Leica screw mount. Not good for Fuji and not a focal length I favour. However, it is a good lens beyond the basics.

Happily, the X-mount is being served by other lens makers. Nice to have Zeiss on board and the Samyang family. I recently traveled with the Samyang 8mm, using it as a super-wide rather than capitalizing on its distortion, and came off with some spectacular shots. In the history of photography, the f/2.0 will find quite a bit of favour, but it is certainly in the third or fourth wave of lenses.