XF33mmF1.0 rumors

[milandro]

Prestige production without an economic return is a very luxurious undertaking for a  brand which makes most of its money in sectors that are not digital photography. 

 

IF your pension fund has invested in Fuji stock I am sure that they will demand the company to make money and not losing any, prestige or no prestige.

[mdm]

Despite the fact that all these arguments look quite convincing I'm  still sad. Is Fugi going to do something about it?

[johant]

Despite the fact that all these arguments look quite convincing I'm still sad. Is Fugi going to do something about it?

Well, what do you think?

[milandro]

Ask Mrs. Fuji to give you a cuddle a cup of cocoa , tuck you in and kiss you good night? There! 

[bhu]

Despite the fact that all these arguments look quite convincing I'm  still sad. Is Fugi going to do something about it?

Well, just because there is a rumor that the rumored 33 mm f/1 is off the development schedule does not mean it, or something like it, will never be produced.

 

The lens could be back on the roadmap a year from now as Fujifilm finishes off some of the other lens projects. What if Fujifilm decided to make a f/1 video lens between 30 mm and 40 mm? There is also a possibility the old 35 mm f/1.4 could be refreshed and enlarged to a f/1 to better separate it from the 35 f/2's market. The f/2 WR lenses have a lot of attraction for those who do not have the older lenses so Fujifilm is likely wondering whether to retire the sub-f/2 lenses or rework them sometime in the future into lenses without so much overlap in use. Adding WR, increasing focus speed, and bulking them up with larger elements must surely have been discussed internally because the f/2s cannibalize new sales of the previous generation.

 

Do not give up hope.