A forum demographic survey? Would Fuji be interested in a co-operation?

[milandro]

I am sure that Fuji does carry out their own surveys to assess market trends, market base composition and client satisfaction.

 

But since a Fuji targeted forum naturally offers them a targeted audience (as their own free on line Fuji X magazine is doing too), offering Fuji's management to be reaching towards the Fuji crowd in an attempt of assessing who the typical Fuji user , what are his or her likes or dislikes, and his or her expectations for the future developments of the brand, would be an important step forward for us as it probably would be for them.

 

Judging from the so called “ polls” and “ votes” on many issues, the participants to this forum seem to have a need to assess things and to play (by means of voting which is a first to me, since we don’t normally vote to have our daily bread in this shape, color or other but we seem to want to do that for cameras and lenses) a more propositive role than the one that we already do by voting with our wallets.

 

All this “ wanting to stand and be counted” maybe could be appreciated by Fujifilm? I wonder. Maybe it does.

 

Some members here are very forthcoming with information already. From the pictures which may publish of themselves and their geographical distribution some definite patterns seem to appear.

 

But more in depth information would be needed to really get to know the Fuji customer, things that we might not want to share in public and associated to our names or monickers, like income, education levels, and other such more personal things.

 

So the polls have to be held in a way that makes it possible to keep privacy.

 

Also a survey like this would be better left to professionals because it is not only about knowing how many middle aged man and women or how many hipsters buy Fuji but it is a bit more complex than that.

 

That’s why we need to involve Fuji with this. They have the market expertise to devise a survey which would also be useful along with being well formulated. We probably don’t.

 

I am sure that the forum ownership itself would benefit from knowing the forum dwellers more than they might do now.

[milandro]

this is a Nikon owner survey 

 

https://www.surveymonkey.com/r/H7WRYJF

Edited June 30, 2016 by milandro

[aceflibble]

Fuji won't publicly acknowledge rumour/gossip sites like this, and they're loathe to acknowledge other unofficial Fuji sites. They know they exist—they even read them themselves—but they will not publicly acknowledge them. No chance they'd have any interest in using the member base of any such website for marketing.

[darknj]

Plus, we are hardly representative of the Fuji's demographic. Take Thailand for example where Fuji A series reigns like an uncontested king for almost any woman with interest in photography.

[milandro]

We are somewhat representative of the fuji crowd in Europe and the US.

 

But yes, hair can be split in many ways, yours or mine.

Edited July 5, 2016 by milandro

[aceflibble]

A few hundred—thousand or so if we really stretch it—people on a Fuji enthusiast forum in no way represents any market, in any region.

People need to learn that the kinds of users who come to sites like this are the crazy 1%—and hey, I include myself in that—and the most typical user of these products is an entirely different beast.

[milandro]

Surveys are never conducted on 100% of the users but are are sample target and are limited to a certain amont of users which represent the target that one wants to know about.

 

A survey on this forum would be as good as any, and, my take on this, statistically relevant at the very least for the European and American market. I agree that the Asian market has different characteristics but I am quite confident that here , albeit perhaps a small group of geeks, we are statistically relevant to the Fuji marketing purposes.

 

http://greatbrook.com/survey-statistical-confidence-how-many-is-enough/

 

on on line research (including fora, blogs and social media)

 

http://www.hubspot.com/marketing-statistics-1

 

I find it funny that people think that we are not relevant and yet polls, voting sessions, prayers and requests are continuously made, on this forum, for lenses, firmware updates new features and so on.

 

It is one way or the other.

 

We either don’t offer a meaningful sample because we are only a bunch of geeks not representative of the majority of the Fujifilm users ( in that case what’s the point in voting, asking or begging? If we are irrelevant Fuji won’t care...) or we are a representative and meaningful group ( and if we do then we are a relevant focus group).

Edited July 6, 2016 by milandro