Fujifilm 2015 Financial Report Online: Good News for X-series!

[Patrick FR]

Fujifilm 2015 Financial Report: Imaging Solutions Significantly Increases Profitability thanks to Instax & X-series!

 

More here: http://www.fujirumors.com/fujifilm-2015-financial-report-imaging-solutions-significantly-increases-profitability-thanks-to-instax-x-series/

[darknj]

I still find it rather funny that the whole imaging segment is actually not loosing too much money thanks to the sales of Instax related products.

 

Not sure I would like to be in the shoes of the head of R&D department when he needs to go and negotiate budget for new lens/camera.

[Aswald]

I don't get the high instax sales. It seems to appeal to teens....

[bffmike]

I don't get the high instax sales. It seems to appeal to teens....

I have three friends, all non-photographers, that own an Instax, none of them teens. They're fun at parties.

[umad?]

I didn't get the instax hype either - until I bought one.

It's an incredible experience handing out those prints. I'd recommend every X Shooter to try the SP1 printer

Edited April 29, 2016 by umad?

[xtrans]

Instax is a product of a genius in this digital era, I am not at all surprised by its success. It is a fun product, it has a strong potential to become a hype machine and it requires consumers to consume the sheets.

[Aswald]

I have three friends, all non-photographers, that own an Instax, none of them teens. They're fun at parties.

 

Okay......may I ask if these may be gender specific groups? Just trying to understand...

[bffmike]

Okay......may I ask if these may be gender specific groups? Just trying to understand...

Might be, they're all women in my case.

[Aswald]

It's just perplexing that instax is thriving while Polaroid isn't? Or am I wrong?

 

Pricing?

 

[Aswald]

Might be, they're all women in my case.

Ok. My nieces have them too. Easy to buy presents for them. They get so thrilled when I pass them refill boxes. Mind you, they ain't cheap....in the long run.

 

However, the prints last a surprising number of years without fade.

[Aswald]

I didn't get the instax hype either - until I bought one.

 

It's an incredible experience handing out those prints. I'd recommend every X Shooter to give the SP1 printer a trial

 

Tempted.....

 

I'll carry my X-Pro and instax as back up.

 

No seriously, I know what you mean.

[darknj]

I was at a wedding last week as second shooter, my SP1 printer was quite the attraction of a lot of the ppl around.

 

In a world more and more often digital, almost nobody print pictures anymore. Even my own wedding pictures are not printed in a book. So when you hand out something physical there is something really novel about it. It feels good to have something small and durable and you can just put up on your fridge as memorabilia.

[Morgo]

I don't get the high instax sales. It seems to appeal to teens....

I have more friends that have those than real cameras, all in their 20's and all female though.

[umad?]

Tempted.....

 

I'll carry my X-Pro and instax as back up.

 

No seriously, I know what you mean.

https://youtu.be/Wm3ewU2FUow?t=388

 

Zack Arias also loves his printer

 

I was at a wedding last week as second shooter, my SP1 printer was quite the attraction of a lot of the ppl around.

 

At weddings, events, parties the instax printer is one of the highlights. People just love printed pictures (especially instant film). The most funny part is, when they photograph their instax prints, and put in on facebook/instagram

[Aswald]

I have more friends that have those than real cameras, all in their 20's and all female though.

 

Good to know, thanks. I daren't generalize here but most of my female friends, nieces included love instant results and rather not fuss about more "complicated" real cameras. Either that or the smartphones....

[Aswald]

https://youtu.be/Wm3ewU2FUow?t=388

 

Zack Arias also loves his printer

 

 

At weddings, events, parties the instax printer is one of the highlights. People just love printed pictures (especially instant film). The most funny part is, when they photograph their instax prints, and put in on facebook/instagram

What an excellent idea! It's perfect for shooting in remote regions. The novelty will have 'em pose beautiful shots!

 

Ok. Now I'm convinced with the instax printer. Will get one.