Sony Sensor Hegemony: Sony about to aquire Toshiba sensor business (Toshiba makes 2/3 sensors for Fuji)

[Patrick FR]

And now we need the that Organic Sensor! http://www.fujirumors.com/sony-sensor-hegemony-sony-about-to-aquire-toshiba-sensor-business-toshiba-makes-23-sensors-for-fuji/

[milandro]

Would Fuji have the money to acquire any stakes forming new partnerships with any sensor making company?

 

As I understand, Fuji is a relatively small player which cannot measure up to giant companies and is therefore condemned by its own size to be dependent on others to develop these things which they, at best, can modify for their own purposes.

 

The partnership with Panasonic is something which maybe is going to deliver only in a very long haul perspective and so, for now, won’t offer any answer to this question. I suppose that things are remaining as they are for Fuji, unless something really big would change them. They will be depending upon other companies, whichever these afre or whatever shape those companies take.

[Patrick FR]

Fujifilm is a rather big & healthy company... it's just the camera division that is small. For example, Fuji is very successful in the pharmaceuticals business, selling endoscopes, ultrasound diagnostic equipment, biopharmaceuticals and much more.

 

but no more sensor business

 

When Fuji sold it to Toshiba (who now sells it to Sony), Fujifilm decided to be dependent on others.

 

This won't change anytime soon, since the organic sensor seems to be still a pretty long way off. But the good news is that Fuji did team-up with another company, so they are investing money trying to make their own, innovative, sensor.

[milandro]

yes, so a relatively small player in photography terms, and they chose indeed to depend on others. The organic sensor is a very long shot which might come to fruition in many years to come, meanwhile... .

[BobbyR]

What you say is true but not just of the sensor. Fuji doesn't make the microprocessors that control the camera either nor the various materials from which the shell is made and the list goes on. Complete vertical integration in manufacturing, if it ever existed, is just not practical. That said, I'm sure that Fuji has protected itself to ensure an ongoing supply from Sony.

[milandro]

Might be that they have, but, as they have postulated and hypothesized several times before, the lack of upgrade into sensor and processors has been determining a rather slow evolution in the system for either commercial or technological reasons. If that comes by design or by accident, I don’t know.

 

http://www.fuji-x-forum.com/topic/624-thought-on-sony-holding-back-a7000-sensorcamera-release/

 

http://www.fuji-x-forum.com/topic/585-fuji-x-pro-2-will-come-only-in-to-2016-trusted-source-–-waiting-for-the-sony-a7000-sensor/

 

Again, I don’t think, and I realize that I speak only for myself, that I would be enticed into buying a new and improved camera, compared to my X-T1, simply because it will be featuring the addition of a 24 megapixels sensor and a new processor to match with improved autofocus speed. all thing that I have in abundance for the type of photography that I do ( portraits, still-life, landscape).