Let me first introduce myself. 57 years and amateur photographer since the age of 12, although with intervals. My passion lies with portrait, fashion, street and urban landscape. All stills photography, almost no video.
I started with an Olympus OM1 (which I still have and occasionally use) but have been around the block: from Olympus to Nikon to Pentax to Minolta to Canon and Leica. I took a few years off of photography, until someone lend me his X-Pro1 for a day. It reminded me of my M6 and M8. The X-Pro1 was far from perfect. However the camera grew on me and the image quality was so beautiful that it kept me wanting to shoot more.
When the X-Pro2 came along I immediately upgraded and after a year or so I added an X-T2, which later on I swapped for an X-H1. The X-H1 is a bit big for Fuji standards, but after the EOS 5D its a breeze. In the meanwhile I own 9 XF lenses. Mostly primes, but also the 16-55 (hence the X-H1 for its IBIS). 90mm is the longest focal length I need (and have).
For me the X-H1 also marks the transition point of Fujifilm. From this point onwards Fuji started to lose me. Let me explain.
First of all next to the X-T10/20/30 Fuji launched the X-T100/200 line rendering the beautiful X-E line redundant and from what I hear, repealed soon. I understand the commercial viability of video capabilities and a DSLR-style over a rangefinder-style, but speaking of crowded market segments...
Next to that Fuji launched the X-T3 only a few months after introducing the X-H1. I would have understood this if the hybrid X-H1 had the 26Mp sensor soon followed by the X-T3 with a similar sensor. But cannibalizing a flagship model within half a year or so, dramatically drop its price and discard of any meaningful firmware update for more than 1.5 years, is an insult to buyers. That kind of corporate behaviour is what we previously accused Nikon, Canon and Sony for, but they’ve bettered their lifes.
It seems that history is repeating itself with the new X-T4 versus the X-T3. In a few years Fuji went from “video as an after-thougth” to “video-first”. There’s little progress in the X-T4 when it comes to stills. You could even say some degress: the fully articulating screen is not for stills photographers. Occasionally ‘killing your darlings’ is part of progress, but this almost feels like leaving a group of customers behind.
In the meanwhile Fuji also launched the X-Pro3. I can dig dropping the d-pad and the reversed tilted screen. The titanium top- and bottom plates are a nice touch, but add little to the quality of the camera. What I can’t understand is getting rid of the dual magnification for the OVF. That renders any lens wider than 23mm or longer than 50mm useless in combination with the OVF, which is the main attraction of the X-Pro3. Leica already understood this decades ago...
Probably Fuji’s best matured camera is the X100V. The style, new lens and tilted screen has defined today’s ultimate street camera. In fact I even consider swapping my beloved X-Pro2 for an X100V. The X100V shows that clearly defining a product line and improve and innovate on a regular basis is a better strategy than creating new and mixing existing product lines. It also makes it easier to maintain a stable pricing strategy.
My hope is now on the X-H2 to restore ratio in Fuji’s product line-up and break with the recent ‘video-first’ mantra. However, considering the X-H was meant to be the hybrid stills/video camera, I fear the worst. I guess I’m part of a dying breed but Fuji please don’t make me want to buy an A7R...