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yes and no IMO, sony started this craze for video specs in photo cameras - yes, canon 5d2 was the first to have decent video specs but sony kept pushing more and more outrageous specs. if a camera doesn't film 4k now it a POS, although the processing power needed to edit 4k is out of the reach of many people, not to mention that most people (including me) watch content in 1080 remaining competitive and relevant on the market now requires manufacturers to make, basically, hybrid video/photo cameras. reviews matter, if only a little bit, in a company's stock value. i really believe the widespread appreciation of fuji's x100v, for example, resulted in a stock price increase, and that's what matters ultimately