New Fuji Financial Report Online: X-series (and X-T10) sell strong

[Patrick FR]

Check out the latest Fuji Financial Report here: http://www.fujirumors.com/latest-fuji-financial-report-says-strong-sales-for-fujifilm-x-t10/

 

X-series sells strong, and a special mention goes to the X-T10

 

but it's still Instax that rules them all

[milandro]

Interesting!

the newest camera in their intermediate segment of the interchangeable lenses cameras has given them the best results although they are saying that this happened in a market that is still shrinking rather than expanding as witness by the following phrase which is formulated in a rather peculiar way ( my reading, I might be wrong...).

 

“ In the electronic imaging business, while sales decreased due to the shift to high-end models, the sales of premium digital cameras X Series were strong.

Fujifilm is going to further expand sales by strengthening a lineup of high-value- added interchangeable lenses. "

 

and they reiterate with

 

​“ In the electronic imaging field, the sales volume of digital camera largely decreased due to the shift to high- end models, compared with the previous year. On the other hand, the sales of X Series especially the new product FUJIFILM X-T10 were favorable"

 

​So, are they saying ( my words ): 

 

“ Because we decided to go for the higher end of the market and , as a whole, this segment has lost revenue, we sold less cameras that we would have wanted to, however despite selling less cameras, the one that sold the most was the X-T10"

 

If that is what they are saying ... I wonder what this would imply for the future high end sector since they say

 

“ Fujifilm is going to further expand sales by strengthening a lineup of high-value- added interchangeable lenses. "

 

Does this mean?, (my words again  )”... because we saw that the cameras in the intermediate segment under $1000 sold the most, we are gpoint to put more energy in this rather than in the  higher segment"