Ulver

Fujifilm can't compete on todays market in 2000$ price range for a body with 24mp aps-c cam, when clients for this money can already buy FF camera with higher MP count. So they moved to MF, to avoid MP war on FF market, already taken by other players, especialy Sony (which sells sensors to Fujifilm). We should also remember Fujifilm analog MF products and R&D already done in field of MF lenses. There are many factors which tells us that MF x-pro3 is not just real possibility, but a logic choice for Fujifilm.

Basic facts: 1. Fujifilm going MF by huge investment in GFX and new Medium Format lens line-up, and not FF. 2. Decission about going MF was taken a couple years ago, because it takes not only a couple of years to design a one lens from scratch, but also it needs changes in engineering lens and camera departments, they needed to move more people from actual products line-up, to work on future products. So basicly if we got already GFX on market, that means that best teams are working on MF line-up and not FF, because behind this move was strategic decission, to skip FF. 3. FF market already taken by other companies. 4. MF image quality advantage over FF. 5. GFX system should be most affordable for FF pro camera users from fashion, commercial and landscape niche(official fujifilm statement). 6. Fujifilm camera nomenclature, "pro" products gets the best technology avilable, and Fujifilm analog MF rangefinder history of products. Complementarity of digital product lines (x-pro vs. x-t) like GFX vs. new digital GW (i.e. GW960), and the lack of digital MF rangefinders on the market, which is a great opportunity for Fujifilm to be the first on the market in this niche.

X-E3 will be last model in this line, so it should mature to quasi pro level rangefinder in this target price range. It should have a build quality of x-pro1 and OVF from x-pro1 + EVF (from x-e2), no bells & whistles, just stable pro xtransIII (sensor & processor) base in solid rangefinder body. Without: 4K, tilt & touch screen, dual iso dial, flash. Would be nice to have: PDAF, additonal electronic shutter and WR, but not necessary. In 3-4 years time x-pro2 will be on Fujifilm sales for a 1000$ for a body, so it's a last time for Fujifilm to end this line with a style, as we already know that X-pro3 will go Medium, as Fujifilm skipped FF, and building new lens lineup.