Do you really think Fuji UK would have said something else?
That they would encourage you to download it?
Its not official, so of course this is their message and official response.
The only response Fuji can give is telling people its still beta, even though they know its a big lie.
One week before official launch and still 'beta' is very unlikely.
Especially knowing that reviewers, bloggers, and special photographers with some influence get these kind of releases plenty of time before the official launch so they can prepare their articles for online publication...
Somebody spoiled the Fuji party and they are not pleased with it.