It's a necessary evil, as pretty much all major Japanese camera makers are increasing prices in August or September. The Yen is up about 15% year on year against the EUR and USD, so this is a step that has long been expected, but the companies wanted to wait how the Brexit vote turned out. Sadly, the outcome was not favorable and didn't turn around the trend, quite to the contrary.
Plus, many camera models are barely available due to the earthquake. Sony already had to cancel a large European soccer championship TV ad campaign here in Germany because they didn't have enough cameras to support it. Fuji also has delivery problems, they might have to cancel the X70 before year's end in order to have enough X-Trans II sensors left to support the X-T10 until its EOL. And according to a popular rumor site, the successor for the X100T has already been pushed back to 2017 because all available X-Trans III sensors are needed for the X-T2. Btw, Sony has the same problem with the a6300 (which is no surprise, because it's basically the same sensor).
In any case, planning products that don't sell well (and have a track record of not selling well) isn't the smartest thing in my book, unless you simply do not have a better plan for building different stuff that customers might actually want to buy in larger numbers. Personally, I'd focus on bringing an X-T20 to market as soon as possible.
