I guarantee you this, Fuji (and all the others) has a "Social Media" budget who's purpose is to generate positive content. Some people get paid assignments, some get travel allowances, some get free gear and some get to participate in Beta testing. All of the people who participate or benefit from this expenditure will clam to offer independent opinions. Perhaps tasting that sweet privileged nectar compels them to be especially honest ...
Never the less, a contradicting opinion can at times be useful, the message might not be as as nice (since they don't get the same privileged nectar) ... but you don't have to read it if you don't like it.
