Just did a bit more testing and for some reason I now get both the raw and jpeg file in LR. Did not change any camera settings.
I think the issue was in importing into LR. The xt30 I know only shows the one image for review on the LCD, the jpeg, so I think the raw file was always there on the camera but somehow only the jpeg was being recognized/imported by LR.
I did, in my digging, come across the “Treat JPEG files next to raw files as separate photos” check box in LR preferences/general. Having said that I was getting both images to show up in LR prior to finding and checking this box.
So, no definitive solution but now working. I’m thinking it was some sort of glitch w LR importing the files.