Sony Mirrorless MF

[MacPhail]

http://bokeh.digitalrev.com/article/rumour-sony-to-announce-mirrorless-medium-format-camera-system-at-photokina

 

There are some of you who are aching for Fuji to come out with a MF camera.  What are your thoughts on Sony coming out with one instead?  Will Fuji respond or will they stick with their business plan?

 

1....2....3....discuss.  

[Patrick FR]

I don't know about Sony... but Fuji will launch one for sure http://www.fujirumors.com/fujifilm-will-launch-a-medium-format-camera-top-trusted-japanese-source-new-source-says-it-will-come-at-photokina/

[milandro]

Perhaps, at least in Fuji’s case quite a bit might depend on a very liberal interpretation of the word MEDIUM format  

[darknj]

Why would Sony launch a MF body ? They are barely stabilizing their lenses for the FF at the moment, releasing another format with new lens would be very counter productive.

 

Plus the sensor making department branched to become a company on its down, it is no longer tied to another business unit. So they can clearly produce MF sensors but not make any camera body/lenses for it.

 

[Edited as I said Fuji on first sentence instead of Sony, apologies for confusion >.<]

Edited May 9, 2016 by darknj

[milandro]

have we not been there already?

 

 

 

http://www.fuji-x-forum.com/topic/2122-medium-format-rumors/

http://www.fuji-x-forum.com/topic/1157-medium-format-fuji-tell-me-the-first-question-fujirumors-should-be-able-to-answer-for-you/

http://www.fuji-x-forum.com/topic/259-let’s-drop-the-rumor-bomb-fujifilm-is-forging-a-medium-format-camera-source-right-in-past/page-4

 

I too think that it might not be a wise move and that would end up confusing the market with yet another top model ( X-pro 2, X-T2 and Y-MF-1...or whatever they are going to call this)

 

Beside that MEDIUM format might be a two APS-C 24 MP... stitched together for all we know ( of you think it is impossible, well, I am not the first person to think this possible ) and a fixed lens camera ( like their old 6x 9 or 6 x4.5) wouldn’t necessarily open the market to a new completely different line of lenses....

 

But all of this has been discussed at length before.

 

Patrick seems to be “ in the know” and he says it will come, he owns a forum called “ Fuji Rumors” which qualifies him better than anyone else to make informed guesses.

 

We will know when we get there, or rather when Fuji releases the first camera that has “ escaped “ their control ...not a moment before

[Aswald]

There will be a Fujifilm MF for sure.

 

Asked an ambassador during one of their launch events and he just gave a big smile.

[milandro]

At this point we can safely assume there will be one.

 

Whether it will be a success remains to be seen. Frankly speaking, unless they would offer this at a price that no one could refuse , I don’t think I will be in the market for one of those.

[CRAusmus]

Don't know why Sony would launch one.  I went Fuji over Sony due to their lens selection, I'm with darknj, it would be stupid for them to do it.

 

Fuji has been in the medium format business for decades, it's a natural progression for them to come out with one.

 

As far as success goes, it's all about setting their expectations for it and getting the structure right.  With anything like that it's about volume and margin, the trick with Fuji will be how quickly do they expect the MF side of their line to be profitable.  That'll allow them to set their margins for the volume they expect to turn out.  Hopefully they can have a decent enough margin to remain competitive to what's already on the market.

Edited May 6, 2016 by CRAusmus

[Aswald]

Fujifilm's MF body would probably be in the $4.9k range. Again their MF lenses would probably be the reason. Not sure how the XTrans will perform but I suspect it will be good. Larger pixels, run cooler, better bit depth and DR, excellent sharpness and detail. It will be an eye opener at that price.

 

SONY as usual will wow with excellent resolution, detail, stupendous color and detail. A few excellent lenses but be prepared to pay......

 

Just saying....

[9.V.III]

We all know that Medium Format is the last frontier in image quality, eventually it will be standard for every studio that can afford it.

If they could make a seamless quad APS-C sensor design it would probably cut a few thousand dollars off the price. It might even be cheaper than Full Frame at that point.

But really it would make more sense to use vertical slices for a sensor array, first off you don't want a seam at the very center, and secondly the smaller they make each sensor the cheaper it will be, and at least it sounds better to keep the chips symmetrical.

Alternatively, if BSI chips can be layed out in a grid without interfering with each other then you could panel as many tiny chips together as you could want, and it would be BSI, and then maybe they could make a "round" sensor that covers the whole image circle instead of forcing people into a given aspect ratio.