Documentary: How Fujifilm Creates Our Cameras – X-Pro3 Not a Product of Logic and About Managers Who Don’t Like Digital Cameras ;)

[Fuji X Rumors]

Fujifilm X Photographer Mindi Tan created a 90 minuted documentary, giving us a behind the scenes to the secret process behind the Fujfilm X-Pro3 creation. It gives us a very close and also intimate look at Fujifilm’s camera creators and…

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[itchy shutter finger]

I just don't get the negative comments on this video over on the Fuji Rumors page. I am mesmerized by the fact that Fujifilm sees photo gear for what it is - tools for those who have passion for photography; and has such high respect for photographers. The gear they produce is icing on the cake. 

It was fascinating for me to see the creative process, inputs and constraints that shape these marvelous products.