I was looking for a smaller, lightweight camera with professional imagequality. I am still using my heavy DSLR gear, but I wanted to have a light and small alternative for everytime use.
When I found the Fuji X-System I spent more money, bought more lenses and I use it much more than expected.
Why: IQ is first class, I like the classic handling and the size/weight. And I appreciate the improvements via firmware.
Well done Fuji.