In my honest opinion, you have to look at the demographics of consumers for each brand. Leica typically has the ‘hardcore’ purists that demand simple and traditional. Fuji, for the most part, has consumers that grew up with digital cameras that have a rear display, are more forwards than traditional, etc. They want something that LOOKS traditional, but they want the modern/future experience. I guess can’t have your cake and eat it too. Leica and Fuji cameras are both stellar, as well as the xpro 3. It’s a breath of fresh air from all the cookie cutter cameras on the market. And it’s even fresher air that you can get a majority of the M camera experience at a fraction of the cost, especially that it has AF for those with bad eyesight.