Well, you were the one that was comparing Fujifilm to car companies the other day with your porsche example, that´s why i mentioned Microsoft windows 10.....Nikon, Sony, and Canon as far as i know never used KAIZEN as a marketing tool.I wouldn´t have paid the premium price on the X series if it wasn´t for the KAIZEN promise. I can understand that you have a diffirent opinion on this. But you should understand too that, there are fuji customers who are out there asking Fuji to keep their word. People who are not willing to accept the excuses that you are giving on behalf of Fujifilm here.