I would be very interested in this X70. I hope for it to be in the line of he Ricoh GR / Nikon Coolpix A ... A camera that in fix focal length and pocketable. I long for a great small pocketable Fuji camera. Perfect for on the the go and traveling from A to B between jobs. This will go up against smart phones (iPhone 6) ... But personally I would also go for a 'camera' rather than a phone.