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Bob Cooley

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    Bob Cooley reacted to Larry Bolch in Fuji X-H1 – Your Opinion   
    Fuji has simplicity well covered with their entry-level cameras. This camera is anything BUT entry-level. It is intended to carve out a spot in the ever more important video/stills field. It is a fully pro-level camera and makes no excuses about it. Any commercial videomaker will feel completely at home in the complexity of the video menus.
     
    You may have noticed that they also announced the MK lenses in X-mounts. These are lenses designed for commercial use, with all the necessary bells and whistles. At $4kUS, they are not by any stretch of the imagination entry-level or even for enthusiasts. This is in keeping with Fuji's traditional industrial-level clients. At the moment, B&H lists 87 different pro-video Fujinon lenses ranging in price from $4,000 to $233,490.00. During the film era, their large format lenses were considered state-of-the-art and their medium format SLR—GX680—was the envy of Hasselblad users. With the X-cameras, it is somewhat of a new venture for Fuji entering the retail commercial market. 
     
    DSLRs will be around for the foreseeable future, but with diminishing sales. Fuji is wisely laying the groundwork for fully pro-level mirrorless cameras with the GFX50S medium-format and the X-H1 in the video field. Working photographers demand fully featured cameras and take the time to learn the complexities. When CaNikon finally builds pro-level mirrorless cameras, Fuji will already be there.
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