I was one of the first advocates for pushing forward with video, high bit rate 1080p and also 4K. I'm so thankful you listened despite pleas to the contrary. The results are stunning. I now only have the need for one camera and that one camera is the X-T2. But I'm not satisfied. We are missing a couple of very standard features.
We need fully articulated touch screens. Fully articulated and touch enabled. It's inexcusable. If I'm in front of the camera, I need to be able to see myself or the subject I'm assisting. Fully articulated screens can also flip backwards and folded in so as to protect the screen when not needed. Being that video is taking on more of a role in your cameras as it should, we need touch screens. Touch gives us sooooo much more functionality like pulling focus or image review. With gestures, the possibilities are many. Right now, your flagship doesn't have those possibilities.
The next item is IBIS. Now I know that folks are going to groan as they ALWAYS do. Fuji fanatics are passionate about their cameras. But In Body Image Stabilization is a must have. Now I'm fully aware of the reasons why the community at large doesn't think IBIS is needed in their camera. The two most common reasons stated are the fear of an increase in body size and additional power draw. Here's my most educated reply to you and to them. I think you can do it while still making the body the same size or even smaller. How? Moore's Law. The advances in technology keeps moving forward. We can keep putting more into the same size space because we can shrink things down which in turn requires less power which in turn dissipates less heat. I would even accept a small hit in camera body size if it meant smaller less complicated lenses withOUT IS. Smaller less complex lenses are easier to manufacture and are less expensive. This same rationale is used to justify touch screens. New technologies will require less power and will be thinner. So no, I don't understand this fear.
What you should fear is becoming the next Kodak. It was a simple lack of respect for technological evolution that doomed Kodak. Right now, before our very eyes we are seeing the landscape change. Nikon could go out of business. They are in free fall. Canon can't maintain its base because they have no focus. But it shouldn't be a surprise as it was predicted many years ago by a group of crazies who embraced an outsider....Sony. Sony put us all on this path. While I'm not a fan of Sony cameras, we all have to admit that they have been the folks driving us all forward. The other company that everyone should fear is a little company I used to work for...Apple. The iPhone singlehandedly destroyed the compact consumer market and at any time, if they wanted to start making cameras, they could wipe out everyone. When you're valued just a touch under a trillion dollars, you can leverage your way into existing markets. You know that Apple is watching and researching their options. It's really just a 3 horse race between you, Sony, and Apple. Sony will never rest and Apple will just keep capturing market share. In the meantime, others that do embrace technology like Panasonic and Olympus will continue to chip away at Nikon and Canons disaffected bases but they also help deny you of potential customers. It's time to bury these other companies. They have no interest in seeing you succeed. None. It's business. For those that think this isn't true...how many companies rescued Kodak? There is no good will. It's cutthroat.
Which brings me to my last point. Do you want to win? You are in a position to win it ALL. You made huge gains with X system cameras and with the release of your medium format GFX line, I see it as just a matter of time until you are the ones dominating the landscape. But to do that, you have to respect how fast technology advances forward and how quickly it's adopted by consumers because if you don't, you will become the next Kodak only it won't take very long for your demise. Today's consumers are smarter and less risk averse than the prior generation.
The technologies I'm asking for again are now standards with your competitors. You have to act quickly and decisively in order to survive. I see that with a new firmware update you are bringing voice memos. Cool. I hope this is your first attempt at what I also requested 2 years ago....voice control. Voice control would be KILLER.
I think you are doing everything right and it's been a pleasure being a Fuji customer. But I need and want to see you survive. You must adopt technology faster because your competitors won't wait for you to catch up.